The tourism sector could take more than five years to recover from the impact of the pandemic, an Oireachtas committee has heard. Tourism Ireland has said that a large-scale marketing campaign will be needed to soften the blow of Covid-19 on tourism. Niall Gibbons, CEO of Tourism Ireland, said that while it has been a “catastrophic” year for the industry, he believes tourism will recover from the Covid-19 pandemic. “The pace of recovery is unknown. However, based on the best information to hand, Tourism Ireland currently predicts the recovery could take in excess of five years,” he told the Oireachtas tourism committee.
“In order to improve on this position, an effective, sustained and large-scale marketing approach will be required. This should begin as soon as the health situation allows.” REF: hospitalitynews.ie Comments are closed.
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