How US restaurants are creating a sense of "place" in times of lockdown

With dining rooms temporarily shut down, many U.S restaurants are putting more thought into the food they offer for off-premises dining. Creating special menu items, paying extra attention to packaging and infusing their brand identity into carryout and delivery orders allows restaurants to create a sense of place. 

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With demand for off-premises likely to continue even after establishments start opening back up, putting their unique stamp on the takeout experience can help restaurants stay top of mind with diners until they’re ready to dine out again.

​“Dining out is not only about the food. It’s about the complete experience,” said Amy Shipley, managing director and partner at marketing services firm Sterling-Rice Group. “Creating a sense of place is critical now because the experiences elevate our mood and enhance our food,” she said.

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