On the 15th October Irish free-range chicken producers ‘Farmers to Market’ announced details of a new foodservice business listing with Dalata, Ireland’s largest hotel operator which features hotels such as The Maldron and Clayton Hotel groups in its portfolio. The trade deal, that originated at Bord Bia’s Trade Breakfast at Bloom in June 2019, sees Farmers to Market Free-Range Chicken Burgers listed on bar menus in 35 Maldron and Clayton hotels on the island of Ireland. Farmers to Market, founded by brothers Charles and John Smith in 1991, is a family-run business that is passionate about providing premium free-range chickens to market. They were the first farmers in Ireland to receive a licence from the Department of Agriculture to produce free range chicken in 1991 and at the same time formed a processing partnership with Irelands leading poultry producer, Manor Farm.
Tony McGuigan, Head of Procurement, Dalata Group said, “At Dalata, we have the largest hotel portfolio within the Republic of Ireland and customer needs are at the heart of our business model. Providing consistently excellent food choices at all of our hotels is a top priority for us, and as such we were delighted to sign a deal with Farmers to Market. Their free-range chicken burgers and boneless chicken thighs will be available in more than 30 of our hotels throughout Ireland and we are confident that the strong provenance and quality of the product will really resonate with our guests from Ireland and overseas.”
Speaking about the business deal, co-founder Charles Smith said,: “We are delighted to announce our listing with the Dalata Group’s Clayton & Maldron Hotels as it signals continued support of quality Irish produce, and is a positive marker for the future of our farm. It is a fantastic opportunity to showcase our free-range offering to guests travelling from many locations and acknowledges a continued consumer interest in higher-welfare food options”
Pictured are (L-R) – Peter Duggan (Bord Bia) – Mathew O’Gorman (Manor Farm Poultry) – Charles Smith (Farmers to Market) – Tony McGuigan (Head of Procurement Dalata Hotel Group) – Darina Brennan (Group Executive Chef Dalata Hotel Group)