Ferrero Foodservice Brings Bakery Debut To CATEX

Ferrero Foodservice is excited to make a return to Ireland’s biggest foodservice show, Catex with its bakery debut – the new Nutella® Muffin!
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As the food-to-go market soars back to recovery, independent research has revealed that 64% of consumers are looking for more exciting grab-and-go options* when it comes to breakfast and mid-morning snacks. In response to this, Ferrero Foodservice has developed the artisan-style muffin as a tasty solution to satisfy the demand and help operators boost their on-the-go offering. 

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Visitors to stand E2 will be amongst the first to try Ferrero’s brand-new Nutella® Muffin that has a hidden Nutella® centre. Made from fine ingredients - including sourdough and yogurt – it boasts a smooth and soft textured bake, that makes the premium muffin taste as good as it looks. 

Zareen Deboo, Foodservice Channel Operators Manager, Ferrero UK & Ireland has said of the upcoming show: 

“We’re excited to bring the new Nutella® muffin to Ireland and show what it can do for operators! Over the last year, there has been a huge rise in demand for recipes that is topped with Nutella®  with home bakers updating classic bakes. This launch means that operators can get in on the action and recreate this experience when consumers are on the go! And what better way to do it than by combining the nation’s favourite bakery item** with the UK’s number 1 cocoa and hazelnut spread**, Nutella® - it’s bakery brand power at its best!”

Along with 2021’s hottest bakery launch, Ferrero Foodservice will be offering visitors the chance to try the Nutella® Piping Bag, the easy way to update a range of bakery items and recipes – just snip, pipe and serve. There’s also the opportunity to speak to the team about the convenient 15g Portion Pack, perfect for consumers who want a simple and safe way to enjoy a delicious touch of Nutella® out-of-home.

Stir Up your Hot Chocolate Sales
With Autumn here, demand for quality beverages is heating up! The Ferrero Foodservice team will be serving up Thorntons Luxury Hot Chocolate and showcasing its state-of-the-art tabletop branded machine to show how operators can stir up their profits in the months ahead - all thanks to the century old British confectionery brand that guarantees the quality and premium taste of Thorntons with every single serve.     

Zareen adds:    “Prior to lockdown, hot chocolate had seen the greatest growth across the hot drinks category, with 210 million served out-of-home***. With this in mind – there has never been a better time to re-evaluate your hot chocolate offering. Quality, taste and value for money are the most important factors for consumers and starting with the right ingredients is key! Plus, we found that nine out of ten people would buy Thorntons Hot Chocolate if they saw it on a menu! I”

Ferrero Foodservice is looking forward to welcoming Catex visitors to stand E2 and providing exclusive samples of the brand-new Nutella® Muffin, as well as a closer look at the Nutella® 1kg Piping Bag and Nutella® 15g Portion Packs. Operators looking to stir up profits this Autumn can benefit from Thorntons Luxury Hot Chocolate, which is available in 21g single serve sachets, as well as 1.6Kg catering pouches for high-volume users. There will also be the opportunity to find out more about Ferrero’s confectionery range which includes Ferrero Rocher T2, Kinder Bueno minis and tic tac. 

Catex, the Dublin-based exhibition is taking place on the 2nd–4th of November at RDS Simmonscourt Complex.

For more information and for the full range of Ferrero Foodservice products please visit www.ferrerofoodservice.com or call 0208 869 4000