Launched in 2021, Plant-It produces a wide range of plant-based food, including 100% Irish meat-free, chicken-free, egg-free, fish-free and veggie products.
Using its own in-house texture technology, Plant-It has successfully managed to produce delicious products that mirror the taste and texture experience of meat, while being reassuringly plant-based. All Plant-It products are 100% vegan, with no GMO, no artificial colours or flavours and are high in plant protein and fibre.
In addition, they are fortified with Vitamin B12, Iron and Calcium, which are traditionally lacking in plant-based diets. Plant-It also uses real chopped and sliced vegetables, frozen at source to lock in their goodness and avoid unnecessary waste.
Winner of the 2021 V Awards and voted by the IFSA’S Ireland’s best sustainable food product for its quarter pounder, Plant-It is on a mission: to inspire Irish consumers to choose good and do good, by increasing the appetite for healthy plant-based choices (choose good) and help plant the planet (do good). The company dedicates a portion of sales from every Plant-It product to support reforestation efforts across Ireland. Already the brand has planted 15,000 native trees and aims to plant many more in 2022.
Plant-it range is available across all major food service businesses in Ireland.